Professional Summary

Profile

I am a highly driven content creator and digital marketer with a proven track record of growing an online presence. My experience spans content creation, video editing, social media marketing, web development, and photography. I bring a solid understanding of SEO, content optimisation, and digital advertising strategies, with a keen focus on audience engagement and retention. I thrive in both team-oriented and independent environments, leveraging strong communication, leadership, and organisational skills.

Experience

Content Creator & YouTuber

(Self-Managed Channel) | Youtube Channel

• Successfully built a YouTube channel with 8.8k+ subscribers, over 1.6 million long-form views, and 44,000+ watch hours.
• Gained expertise in image and video editing using Photoshop, Canva, Adobe After Effects, and Premiere Pro.
• Specialised in creating effective Youtube thumbnails and engaging long-form YouTube content while mastering social media algorithms, SEO, and content optimisation techniques.
• Developed and executed paid advertising strategies to increase video visibility and improve click-through rates and audience retention by analysing performance metrics and insights.

Digital Marketer & Web Developer

(Self-Managed Baking Website) | Freefrombaking.com

• Created and managed a WordPress-based baking website featuring gluten-free and dairy-free recipes, enhancing skills in web development with HTML, CSS, JavaScript and NodeJS.
• Managed website hosting, set up cookies, and implemented a custom domain, applying researched web development theories to optimise user experience.
• Ran paid advertising campaigns using Google Ads and tracked audience engagement through Google Analytics to refine target audience strategy.

Photographer & Film Production Assistant

(Behind-the-Scenes Photographer, Vancouver Film Shoot) | Film Shoot BTS

• Applied photography skills, including composition, colour grading, and editing in Lightroom and Photoshop, while capturing behind-the-scenes moments during a week-long film shoot in Vancouver, Canada.
• Worked closely with an award-winning film crew, gaining insights into the full film production process.

Event Organiser & Social Media Manager

(De Montfort University)

• Organised a keep-fit running event for the university, creating and executing a social media campaign to drive engagement and participation.
• Developed leadership, teamwork, and public speaking skills through solo and group presentations using PowerPoint.

Customer Service Experience

(Various Roles)

• Acquired strong problem-solving abilities and the capacity to think quickly in fast-paced environments through customer service roles in both small local businesses and large corporations.
• Enhanced teamwork, leadership, and collaboration skills, complemented by a passion for football that reinforces my ability to work effectively within teams.

Skills

• Content Creation & Digital Marketing: Video editing (Premiere Pro, After Effects), social media marketing, SEO, content optimisation, Google Ads, Google Analytics, audience engagement strategies.
• Design & Photography: Image editing (Photoshop, Canva), photography composition, color grading (Lightroom).
• Web Development: HTML, CSS, JavaScript, NodeJS, WordPress, website optimisation, paid advertising.
• Event Management & Communication: Public speaking, leadership, teamwork, organisation, PowerPoint presentations, social media campaign management.